I see a concept video as something that would serve as the unifying vision for a company. Something that delineates something along the lines of this kind of te

I see a concept video as something that would serve as the unifying vision for a company. Something that delineates something along the lines of this kind of template: We are going to work on creating a set of products X, which will enable these ways of living and working Y, which in turn will spawn these associated needs Z, and here is a scenario acted out where we can make a case that this is a vision that we should go for. When designing our products, this video is the high level reference point for the product world we are moving towards.