What’s not super well known is that when Dropbox went for a major rebranding/redesign, they did it for growth reasons. I remember many people (here on HN and el

What’s not super well known is that when Dropbox went for a major rebranding/redesign, they did it for growth reasons. I remember many people (here on HN and elsewhere on the web) were horrified about their new design. But the reason they did it is because they had hit a growth ceiling with their (mostly) engineer users. So their new positioning was meant to attract a new audience and help the company grow. This Shop experiment tells me their cloud storage growth has plateaud again and they’re looking for ways to tap into new markets. I understood the reasons behind their redesign. Same product, different audience. This Shop thing… not so much.