Or maybe it's my early days half-baked ranting: Eg "AT&T needs some current numbers about the SE Asian mobile payment usage", "IBM needs some code review before

Or maybe it's my early days half-baked ranting: Eg "AT&T needs some current numbers about the SE Asian mobile payment usage", "IBM needs some code review before os'ing that Python module", "Wieden & Kennedy needs a storyboard for this pitch idea". In the above examples it's way more important to be good in knowing the mobile market locally, Python or storyboarding than having a long lasting relationship with AT&T, IBM or W&K. when having to choose, i'd already rather go to trada to find someone who's really good at copywriting, keyword picking etc, chances are they grasp what i'm about / need faster than someone who knows that for a long time, but is not so obsessed / good with SEM and would have to acquire those skills.