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With the same logic, how about BMW: http://www.youtube.com/watch?v=kTYiEkQYhWY http://www.youtube.com/watch?v=kTYiEkQYhWY
by cateye 15y ago
With the same logic, how about BMW: http://www.youtube.com/watch?v=kTYiEkQYhWY http://www.youtube.com/watch?v=kTYiEkQYhWY
- MaxGabriel 15y agoWhen I first watched the BMW video, I thought you had a good point, but then I watched the Microsoft video. The difference is that BMW is innovating on an actual product they can make now and learn from. Microsoft's video envisions translucent, credit card size touchscreen phones and people interacting with holograms. There's some value in Microsoft's video, but given the unnecessary production costs, acting, etc., all of which is divorced from the engineering team[1], it sounds like their time would be better spent taking an approach more like BMW's.
- aeturnum 15y agoIt seems that BMW actually built a prototype, which lets the company test out specific ideas about how to change something (in this case the surface of the car). That's very different from asking people to imagine how things will be 10 years from now. BMW Page on the GINA: http://www.bmwusa.com/Standard/Content/AllBMWs/ConceptVehicles/GINA/ http://www.bmwusa.com/Standard/Content/AllBMWs/ConceptVehicl...