We are a B2B SaaS, we do - End-of-year survey for users(with giveaway giftcards) to encourage feedback and completion. We ask them to rate features, also provid

We are a B2B SaaS, we do - End-of-year survey for users(with giveaway giftcards) to encourage feedback and completion. We ask them to rate features, also provide suggestions on feature enhancement/improvement - End-of-year survey for client Admin/Managers to learn what admin related improvements we should undertake - Host a quick access form under the user's profile page, so that at any time they can send us suggestions/feedback When we started in 2017, the pattern was similar but just more 1x1 basis and more frequent(catch up each week) Not sure best practices for B2C