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What was humorous was a friend of mine who is super privacy conscious, pihole, cookie blocking, javascript blocking etc. etc. They complained that the ads they

What was humorous was a friend of mine who is super privacy conscious, pihole, cookie blocking, javascript blocking etc. etc. They complained that the ads they're getting aren't interesting and are just in general crap. Yeah, that's what the web was like before advertisers could go "hey, if you have people interested in X show them this ad".

rglullis 4y ago
To improve the personalization, they "just" need more diverse advertisers and work on their in-device algorithm. You don't need to give your data to Google or Facebook to get better ads.
- philjohn 4y ago
  The problem with in device ads is that they break down when you: a) don't own the device b) the device is very low performance, or has no local storage c) accessing via the web d) don't have enough data allowance for the much larger overhead to download Now, those problems will go away eventually, but to say that on-device ad targeting is a panacea for all ignores the majority of internet users around the world today.
  - rglullis 4y ago
    Calling it "in-device" is just shorthand for "self-hosted". You can have something that works like pi-hole and also manages ad inventory, runs the algorithm for ad-matching, checks if there is any kind of notification that you might be interested, etc, etc... all without having your personal data leaving your home.
    - philjohn 4y ago
      You're still viewing this from the lens of people in the west.
      - rglullis 4y ago
        Ok, and? It's the people in the west where the companies make the most profit. If the larger share of the consumers start rejecting companies that base their businesses on exploiting user data, advertisers are not going to say "oh, now we can only in India", they are going to say "we still need to find ways to reach customers. If our customers are using only privacy-focused ad networks, we are going to be there as well."

rglullis 4y ago

To improve the personalization, they "just" need more diverse advertisers and work on their in-device algorithm. You don't need to give your data to Google or Facebook to get better ads.

philjohn 4y ago
The problem with in device ads is that they break down when you: a) don't own the device b) the device is very low performance, or has no local storage c) accessing via the web d) don't have enough data allowance for the much larger overhead to download Now, those problems will go away eventually, but to say that on-device ad targeting is a panacea for all ignores the majority of internet users around the world today.
- rglullis 4y ago
  Calling it "in-device" is just shorthand for "self-hosted". You can have something that works like pi-hole and also manages ad inventory, runs the algorithm for ad-matching, checks if there is any kind of notification that you might be interested, etc, etc... all without having your personal data leaving your home.
  - philjohn 4y ago
    You're still viewing this from the lens of people in the west.
    - rglullis 4y ago
      Ok, and? It's the people in the west where the companies make the most profit. If the larger share of the consumers start rejecting companies that base their businesses on exploiting user data, advertisers are not going to say "oh, now we can only in India", they are going to say "we still need to find ways to reach customers. If our customers are using only privacy-focused ad networks, we are going to be there as well."