Related, a bakery in the Bay Area trademarked "mochi muffins" and was sending C&D letters to other bakeries. This left a bad taste in the mouths of many custome

Related, a bakery in the Bay Area trademarked "mochi muffins" and was sending C&D letters to other bakeries. This left a bad taste in the mouths of many customers, and after a series of articles in the SF Chronicle, [1] the bakery promised to abandon the trademark. As a former lawyer, albeit one who never specialized in trademark, I was surprised they were able to pass the bar of descriptiveness. You can't trademark "red chair" for use marketing a red chair since it's just describing the thing. 1: https://www.sfchronicle.com/food/article/Following-backlash-Bay-Area-bakery-to-get-rid-of-17235521.php https://www.sfchronicle.com/food/article/Following-backlash-...