Yeah, thanks. The article is about a book called "The End Of The World Is Just The Beginning", the missing "the" turns the meaning of the book title on its head

Yeah, thanks. The article is about a book called "The End Of The World Is Just The Beginning", the missing "the" turns the meaning of the book title on its head, from an optimistic sounding "this is just the beginning" to a fatalistic "the end of the world is beginning".