Agreed, but in the start-up space I so often see this "If you build it, they will come" mentality, when a huge piece of the puzzle is sales/marketing. 80% of wh

Agreed, but in the start-up space I so often see this "If you build it, they will come" mentality, when a huge piece of the puzzle is sales/marketing. 80% of what goes into success is the boring stuff.