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Hi Gabe, the basic idea is that it's becoming easier to grasp what you need than who you are, as a company. If you take research, the same staff of Whatever In
by brunooo 15y ago
Hi Gabe,
the basic idea is that it's becoming easier to grasp what you need than who you are, as a company. If you take research, the same staff of Whatever Inc has to deal with an ever increasing complexity, and thus it could be that it's better to work with people who know what you are looking for than those who know who you are by being affiliated with you for years. Of course not true everything but an increasing amount of challenges.
The problem currently is that most platforms include bidding mechanisms, which as in http://en.wikipedia.org/wiki/The_Market_for_Lemons http://en.wikipedia.org/wiki/The_Market_for_Lemons don't appeal to the ones who "get it", thus only enabling low wage tasks. Getting this and, fully agreed, the right communication channels facilitating relationships (eg Bloomberg terminals from it's early days) could open a nice window of opportunity for everybody involved...
- dasil003 15y ago> easier to grasp what you need than who you are, as a company Maybe I'm just not smart enough, but this is mumbo-jumbo to me. I have no idea what you're talking about.
- brunooo 15y agoOr maybe it's my early days half-baked ranting: Eg "AT&T needs some current numbers about the SE Asian mobile payment usage", "IBM needs some code review before os'ing that Python module", "Wieden & Kennedy needs a storyboard for this pitch idea". In the above examples it's way more important to be good in knowing the mobile market locally, Python or storyboarding than having a long lasting relationship with AT&T, IBM or W&K. when having to choose, i'd already rather go to trada to find someone who's really good at copywriting, keyword picking etc, chances are they grasp what i'm about / need faster than someone who knows that for a long time, but is not so obsessed / good with SEM and would have to acquire those skills.