The source article here uses the rhetorical method of 'once I was a true believer in X, but then I saw the light about Y, let me share the revelation with you'

The source article here uses the rhetorical method of 'once I was a true believer in X, but then I saw the light about Y, let me share the revelation with you' and then tosses out a few highly questionable stats. It's a pretty tedious PR-centric approach.