4 ms·
My guess is that Altria doesn’t know technology at all? They have the regulatory side locked in though. Juul understand technology but unfortunately wasn’t a te
by pclark 4y ago
My guess is that Altria doesn’t know technology at all? They have the regulatory side locked in though. Juul understand technology but unfortunately wasn’t a technology led company. (and obviously didn’t understand regulatory side)
- llimos 4y agoYes, that sounds about right. At the time I was there, Altria's entire business model was basically "let's lobby for the regulators to ban everyone but us." It also seemed like they also didn't really want e-cigs to cannibalize trad-cigs, but they wanted it in their back pocket in case it started to take off. They were not interested in increasing sales at all and sometimes seemed to be actively working against it.
- pclark 4y agoHa, that is funny. I can see why they bought Juul — explosive growth and an alleged culture of technology — a perfect compliment to Altria. Honestly, I feel slightly bad that Altria were hoodwinked into investing in Juul and having it implode like it did, all the Altria executives I interacted with were remarkably precise and lucid. BTW I think the FDA deserves 75% of the blame for their poor vaping policies (and total lack of enforcement.)