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> especially with the play store tax It's the cost of the acquisition channel not a tax. And if you want to build a successful business then you better underst
by threeseed 4y ago
> especially with the play store tax
It's the cost of the acquisition channel not a tax. And if you want to build a successful business then you better understand the difference.
Because these days you will likely need to pay for other channels as well e.g. SEO, Paid Ads, Referral, Influencer etc. And the challenge is how you can afford this when your app is only a few dollars.
Which is why most newer startups are doing free apps with a subscription add-on.
- CogitoCogito 4y ago> It's the cost of the acquisition channel not a tax. And if you want to build a successful business then you better understand the difference. I'm pretty sure the poster didn't mean it was literally a tax.
- realharo 4y agoQuestion is, do any apps, other than a tiny percentage at the top, get a significant number of users that discover them via the app stores? My guess would be most apps are discovered through other channels, and then the user just clicks a link on a website that takes them to the app store. Or they already know the exact app they're looking for, and search for it by name directly. So the store doesn't provide any value in such cases, yet they still take the 15% or 30%.