1) find the people who have the problem you’re solving / creating value for 2) have them use / experience the product and watch them 3) have them think out lo

1) find the people who have the problem you’re solving / creating value for 2) have them use / experience the product and watch them 3) have them think out loud while their doing that and keenly observe how they use experience the product 4) the observations should point to low hanging fruit for improvement 5) ask open ended unbiased questions about the experience and listen to them talk about it. Example: what did you think? 6) you don’t necessarily need to use a big sample size to get good feedback. Getting feedback from 10 people, you will see six that show the same pattern and you will then know to focus on that 7) hypothesize on improvements from what you learn, build, release again a and repeat feedback with real users 8) you will know you have something great when people show they are impressed. Be careful if people just saying it’s great as everyone will do this, so you will only really know if it’s great through observing. 9) if you can’t do this and are a solo founder, you probably will have a very difficult time with sales once you find product market fit since you always have to be in front of people and pitching