pose contradictory interests that are probably not resolvable in a "general purpose" approach. How are they not resolvable? If Google respected quotation marks

pose contradictory interests that are probably not resolvable in a "general purpose" approach. How are they not resolvable? If Google respected quotation marks (as it used to do, in the old times) that would be enough to accommodate both kinds of users (or rather both kind of search needs - I'm the same person and do both).