In a way, Apple didn't target or tailor their device at all, cleverly allowing the vagueness to guarantee multiple uses. Remember the 2010 keynote? >Do we have

In a way, Apple didn't target or tailor their device at all, cleverly allowing the vagueness to guarantee multiple uses. Remember the 2010 keynote? >Do we have what it takes to establish a 3rd category of products? An awesome product between the laptop and the smartphone? I think the iPad is used creatively by quite a few people, although possibly not as high a percentage as Macs and PCs. But then, what about all those PCs in banks and call centres ?... :)