The problem is that crypto is marketed (often) to consumers but crypto is really infrastructure so the target user is the enterprise, not the consumer. Any cons

The problem is that crypto is marketed (often) to consumers but crypto is really infrastructure so the target user is the enterprise, not the consumer. Any consumer use case is built on top of the infrastructure, and the consumers don't care if it's crypto or not. In short, crypto is b2b and not B2C.