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Have you read The Mom Test? Highly recommended. Here's a summary: https://www.slideshare.net/xamde/summary-of-the-mom-test https://www.slideshare.net/xamde/sum
by this2shallPass 4y ago
Have you read The Mom Test? Highly recommended.
Here's a summary: https://www.slideshare.net/xamde/summary-of-the-mom-test https://www.slideshare.net/xamde/summary-of-the-mom-test
The closer you are to the target user and target buyer (not necessarily the same person), the better. You can learn a lot from anyone, but it might be at a pretty abstract level and less useful.
Focus as much as you can on users and buyers. Speak with them often, observe what they do often, wherever they are - conversations with you, chatting with each other online, complaining about current pain points with existing solutions, including in reviews for products that solve similar problems.
Good luck!
- ayushchat 4y agoThanks a lot. I'm a big fan of The Mom Test. Fantastic book. But I was more curious about how are people actually applying it's lessons in their actual business.
- michepriest 4y ago+1 for The Mom Test Something I did which was highly effective was set up a Discord server to watch users talk about my product with each other. Doesn’t have to be Discord. Can be a Facebook group, sub-Reddit, etc
- michepriest 4y agoAlso try user experience testing. You pay a nominal fee to watch users use your product and say their thoughts out loud. I was always surprised by what they said and thought about what we created. The only thing is you need to set up a good testing plan.
- ayushchat 4y agoYes, that makes sense, thanks for the answer.
- muzani 4y agoI recommend getting the actual book. Most of the summaries get some gist of it but miss the mark.
- nlitened 4y agoIts audiobook version on Audible is narrated by author himself, which I enjoyed a lot. All the emphases are placed as author intended.