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Free flowing table salt was first invented in the UK by adding up to 3% phosphate salts with sodium chloride. Legend has it that a Scottish pharmacist tried to
by Laforet 4y ago
Free flowing table salt was first invented in the UK by adding up to 3% phosphate salts with sodium chloride. Legend has it that a Scottish pharmacist tried to fortify the condiment for his daughter by blending calcium phosphate with rock salt and serendipitously discovered it's anti caking properties.
A company named Cerebos was formed in 1894 to mass produce the salt. To market the novel product, they went with the image of a boy chasing a bird whilst trying to pour salt on it with the tagline "See how it runs", referring to the old wives tale that one can paralyse a bird by putting salt on its tail.
http://cosgb.blogspot.com/2010/09/cerebos-ltd.html http://cosgb.blogspot.com/2010/09/cerebos-ltd.html
The brand survives to this day and remains popular in the commonwealth countries, although the original phosphate based formulation is no longer used due to both cost and potential health effects.
- TheSpiceIsLife 4y agoFor any Australian, New Zealand, Asia Pacific, readers, Kraft Heinz owns Cerebos Foods who make the ever popular, and equally free-flowing Gravox. https://www.gravox.com.au/about/ https://www.gravox.com.au/about/
- fifteenforty 4y agoGravox is the best. I wish I could find it in San Francisco.
- TheSpiceIsLife 4y agoDo you think an Australian Emporium might do okay in SF? Australian in that context could include a very wide range of Greek, Italian, Croatian, and Lebanese, goodies to pad out a small goods shop with more traditional Australian fare.
- bombcar 4y agoIt could probably be a successful add-on to an already existing "world" store of some sort, the kind you find in Little Italy or Chinatown. It might take some time to grow but it would eventually be known to those who wanted it. As a note - if you're ever looking for a foreign product, you can write the US distributor (or the main headquarters if there doesn't seem to be one) asking if there are any retailers in your area; there often are but they can be small and hard to find (no web inventory, etc).
- danjc 4y agoThat’s the tagline I’m familiar with (South Africa). Had no idea what it meant until today!
- baud147258 4y ago> The brand survives to this day and remains popular in the commonwealth countries it's also widely available in France. Like I had trouble placing the name, but the description of the image reminded it right away