> On the other hand we have Apple. A company with a 14% market share in the mobile market that has restricted Facebooks ability to track users outside of Facebo

> On the other hand we have Apple. A company with a 14% market share in the mobile market that has restricted Facebooks ability to track users outside of Facebook. A detail I don't find insignificant - they haven't restricted facebook at all. They put the option to the user. I don't see it as Apple's fault that 80-90% of users prefer to opt-out.