> I don't understand why people have to take sides here: both Apple and Facebook are horrible companies who don't care about (You) Corps have gotten very good

> I don't understand why people have to take sides here: both Apple and Facebook are horrible companies who don't care about (You) Corps have gotten very good at exploiting the tribal instinct by encouraging people to view their affiliation with a brand as part of their personal identity. "I'm a New York Yankees guy. If you've got a problem with the Yankees, you've got a problem with me!"