Document behind a form, with a direct download link also provided to reduce friction I'm fine with this approach myself. Display the form and encourage the use

Document behind a form, with a direct download link also provided to reduce friction I'm fine with this approach myself. Display the form and encourage the user to submit info, but have a clearly labeled link that says something "No thanks, just take me to the download". I think this is the best of both worlds - users who want you to have their information can easily give it, and users who'd prefer not to don't feel compelled to make up fake information just to get to the document. - Document link shared freely - Document link shared freely, with an optional form if they'd like to be contacted out by the sales team. I'd consider either of these approaches as acceptable as well, especially the first one (from a consumer POV). But I understand why companies sometimes want to gather information from the people downloading this stuff, and I don't begrudge them the attempt as long as it's done in a reasonable way (see above). Documents behind a mandatory form cause me to either A. go away, or B. make up fake user information. I don't see how either scenario particularly benefits the company in question. shrug