Yep! The internet's user base has expanded so much, especially in the last decade, that formal names are no longer marketable for a lot of different purposes. T

Yep! The internet's user base has expanded so much, especially in the last decade, that formal names are no longer marketable for a lot of different purposes. They will appear boring and dull. Increasingly, the trend on the internet is to entice potential users with relatively fast paced, easily understood branding. Anything other than a short name will be lost from memory amidst a sea of shirter, more poignant and imaginative names (which often ride on the value of their recognition than pragmatism).