I, speaking as a consumer, love this. When iBooks was released, I almost gave up hope on ebooks, as Apple's platform dominance could squash competition. But a

I, speaking as a consumer, love this. When iBooks was released, I almost gave up hope on ebooks, as Apple's platform dominance could squash competition. But as Amazon has expanded their offering with their same price model, and Google and other "players" are moving in, competition will drive down prices a la physical books (or at least I hope).