That is called to have a "hidden agenda". Nowadays, articles get a lot of criticism for having "an agenda". That has never been a bad thing, everybody one way

That is called to have a "hidden agenda". Nowadays, articles get a lot of criticism for having "an agenda". That has never been a bad thing, everybody one way or another has an agenda. Nothing wrong with that. But in that noise it has been lost the idea that "hidden agendas" are bad. Someone pushes for an idea, but in reality they are pushing for some effect that has nothing to do with that original idea. "Hidden agendas" are bad because make dialog, understanding and getting to agreements difficult if not impossible.