For me visiting peoples profiles was much more addictive than the feed. I think it is a bit like the slot machine phenomenon, where you do something repeatedly

For me visiting peoples profiles was much more addictive than the feed. I think it is a bit like the slot machine phenomenon, where you do something repeatedly and you can never be certain if there is some reward or not. Facebook (or national alternatives like StudiVZ) were great because almost all of your peers were there (StudiVZ means literally student's directory - when I first heard about it I thought it was something official). Especially if you were an introvert it was great to look up people in your social circle and to connect. Feeds on the other hand feel tedious. In the end, Facebook felt more and more like work and less rewarding.