I think the spirit of this advice translates well to publishing style, too. I get intimidated when I see big blocks of text. But take that same, intimidating

I think the spirit of this advice translates well to publishing style, too. I get intimidated when I see big blocks of text. But take that same, intimidating block and thoughtfully break it into short, punchier paragraphs and I'm in. Shorter paragraphs make it easier for me to skim and get a sense of where something is going. They also give me more chances to pause, catch my breath, and internalize what I'm reading. This is harder for me to do in a big block of text where I'm afraid I'll lose my place if I divert my attention.