"it's likely that whatever Urban Airship is going to do with the service will most likely revolve around location-based ads, rather than SimpleGeo's original vi

"it's likely that whatever Urban Airship is going to do with the service will most likely revolve around location-based ads, rather than SimpleGeo's original vision." The original vision for the company was to make mobile games... SimpleGeo's biggest problem was a lack of any vision. They sucked in a bunch of data from outside sources (Yahoo WoE, census data, weather APIs, factual.com, etc) and got a bunch of engineers to just work on whatever interested them. The products they did manage to produce were intended for an audience technical enough that they could source the original data and build it themselves if they really needed to. When you play that game, you have to price requests an order of magnitude or two below what they did.