3 ms·what is 'alternative data' Is it like listening to nirvana when eveyone else is listening to michael jackson?by platz 4y agowhat is 'alternative data' Is it like listening to nirvana when eveyone else is listening to michael jackson?dmurray 4y agoIn the finance space, yes. Regular financial data is stuff like trading volumes and earnings reports. Alternative data is looking at satellite pictures of car parks to see which retailers were busy this quarter.tomcam 4y agoOk that sounds fascinating.