"It's the most important piece of belonging in a persons life" I'm a long term Apple user and but I think this is rather overstating things - do people really

"It's the most important piece of belonging in a persons life" I'm a long term Apple user and but I think this is rather overstating things - do people really feel so strongly attached to what is, after all, a manufacturer of rather nifty gadgets, not a way of life.