Yeah, that's just me with the colors. I tried to justify my scheme in my own post about naming: http://messymatters.com/nominology http://messymatters.com/nomin

Yeah, that's just me with the colors. I tried to justify my scheme in my own post about naming: http://messymatters.com/nominology http://messymatters.com/nominology Good point about the trickiness in predicting verbability. As for the evocativity of "viaweb" I think it seems generic now but at the time it was more novel: conduct your business via the web. Wow!