> It is interesting to contemplate a world where one social network like facebook didn't end up dominating the entire space, but instead we had a bunch of socia

> It is interesting to contemplate a world where one social network like facebook didn't end up dominating the entire space, but instead we had a bunch of social networks each dominating their own geographical region. And each such social network had its own peculiar dynamics, features and product experience that reflected the culture of the region it dominated. That's exactly what the world was like before Facebook. Different countries had their own social networks. I grew up during that time, and remember the variety from having friends in different countries. "And each such social network had its own peculiar dynamics, features and product experience that reflected the culture of the region it dominated." > I think such a world would have lead to way more innovation in this space. Such a world led to Facebook - a single, centralised, unified UX. Long forgotten are the custom themes and addons for people's social media profiles, and peculiarities and dynamics of all the different social networks.