It's the same mistake Walmart and initially McDonalds did, they think their usual crap will fly in Europe, and it just doesn't. You need to adapt to the local m

It's the same mistake Walmart and initially McDonalds did, they think their usual crap will fly in Europe, and it just doesn't. You need to adapt to the local market's specifics ( it's also why EU based companies have a harder time growing than US based ones - the single market still required a lot of adaptations).