And then you find out that they've managed to get an entire network of cat food distributors on board, and are currently pulling down $50,000 in revenue after h

And then you find out that they've managed to get an entire network of cat food distributors on board, and are currently pulling down $50,000 in revenue after having launched the third version of their site a week before applying. Oh, and one of the founders used to be the editor of Cat Fancy. Sure, some mistakes will get made - but a company's success factors are rarely as simple as their three-word description.