> use a "shop mode" that cranks up brightness to 11 and oversaturates the colours Practically every TV does this. It makes them look better in brightly lit sho

> use a "shop mode" that cranks up brightness to 11 and oversaturates the colours Practically every TV does this. It makes them look better in brightly lit shops, and any TV that doesn't will look washed out next to all the ones that do even if they are actually better. Always review display settings when you get a new visual device, even if you buy online (devices are set this way out of the box rather than relying on the showroom making any tweaks, so all purchase methods are affected).