It may be superficial, but I wonder how much naming and marketing could be a factor. The name sounds a little bland if you don't know what it is. I wasn't tha

It may be superficial, but I wonder how much naming and marketing could be a factor. The name sounds a little bland if you don't know what it is. I wasn't that interested to learn more about it until I went to a meetup where a guy explained it in much clearer language and gave some examples as to where it could be useful.