To quote Paul Graham from the article: "A company with a name like that could not have arisen organically. 'Cool.com' smells of a media conglomerate trying to c

To quote Paul Graham from the article: "A company with a name like that could not have arisen organically. 'Cool.com' smells of a media conglomerate trying to create a web spinoff." In other words, it indicates you have more money than brains.