Another type of product is insurance marketplaces. There are many of these, but they all boil down to comparison services, which are essentially advertising/mar

Another type of product is insurance marketplaces. There are many of these, but they all boil down to comparison services, which are essentially advertising/marketing businesses that make money via referrals. I wouldn't really call these "insuretech", but it's debatable and I think some of them do consider themselves as such.