Apple is always searching for ways to get consumers to buy more of their hardware, so this does seem like a great way of entrenching users a little bit more. W

Apple is always searching for ways to get consumers to buy more of their hardware, so this does seem like a great way of entrenching users a little bit more. What I didn't think about in my original comment is that their new solution makes use of two of the phones cameras (face view and the keyboard view)... I'm not sure consumers would be okay with THAT much hardware real estate being taken up by the addition of a wide angle lens (which is a really cool feature, albeit a bit is a gimmick for most). Though I'm sure Apple marketing could still make it generally desirable if they wanted to.