Science news sucks because their audience is a science-illiterate public that doesn't really want to learn but feels it knows enough to make important decisions

Science news sucks because their audience is a science-illiterate public that doesn't really want to learn but feels it knows enough to make important decisions. To be eye-catching (ad-attractive) enough for widespread broadcast it needs to have human interest angles and show "both sides" (as if there are 2) and not alienate that ad-clicking audience. No matter how good the advice to reporters is, no matter how closely they follow that advice, science news will still suck.