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How do you know that people use the app because they are already highly committed to the service, rather than the other way around? IE, the whole thing is a sel
by jimmytidey 4y ago
How do you know that people use the app because they are already highly committed to the service, rather than the other way around? IE, the whole thing is a selection effect?
- danpalmer 4y agoWe were a logged-in only service, and measured that users acquired on the app who never used the website were typically retained longer than users acquired on the web who never used the app. We certainly did encourage users acquired on the web to download the app, and the fact that those who did were retained longer could have been a selection effect, but I don't think this accounts for users who never saw the other platform.