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You say unverified, but I’m pretty sure there’s lots of verification for this. Obviously it will depend on the service or app, but it’s a well known trend. At
by danpalmer 4y ago
You say unverified, but I’m pretty sure there’s lots of verification for this. Obviously it will depend on the service or app, but it’s a well known trend.
At my previous job our app had much higher retention than our web product, despite the web product being much more mature, modern, and feature rich. We verified this across multiple marketing channels, and looked at long term user retention over years.
- mojuba 4y agoCould it be that the mobile interface was simply better in terms of speed, usability, smoothness of the UX? Complex web apps honestly often look and feel shite in the browser.
- asutekku 4y agoNah, people retain on mobile apps because they have a simple icon to use to get there. It’s extra effort to remember the name of the service and write down the address.
- jmcgough 4y agoPush notifications are really powerful for creating habits as well.
- danpalmer 4y agoPotentially, but aren't those essentially properties of native apps? When we say that apps retain users better it's not some magic, it's because of apps typically having better UX, whether that's speed/features, device integration, or the "UX" of being right there on the home screen.
- jimmytidey 4y agoHow do you know that people use the app because they are already highly committed to the service, rather than the other way around? IE, the whole thing is a selection effect?
- danpalmer 4y agoWe were a logged-in only service, and measured that users acquired on the app who never used the website were typically retained longer than users acquired on the web who never used the app. We certainly did encourage users acquired on the web to download the app, and the fact that those who did were retained longer could have been a selection effect, but I don't think this accounts for users who never saw the other platform.