The problem is everyone thinks they're good at naming when they're the one writing the names, but it turns out everyone is terrible at naming when you're the on

The problem is everyone thinks they're good at naming when they're the one writing the names, but it turns out everyone is terrible at naming when you're the one reading the names. Names evoke ideas, and this is very subjective. So "self-documenting names" can turn into "misleading names" in a hurry. The name "x" never misleads because it evokes nothing.