This jumped out at me. Software has always had grandiose marketing and I figure that a successful large-business image usually works better than mom & pop imag

This jumped out at me. Software has always had grandiose marketing and I figure that a successful large-business image usually works better than mom & pop imagery. But it probably encourages people to see the person or team behind an OSS product as at least a cog in a big machine, if not a successful entrepreneur. I'm reminded of the scene in Cinderella Man where Jim's wife Mae goes to tell off Joe Gould calling him rich and entitled, basically, and they invite her into the big apartment and they've sold all the furniture except a table and two chairs.