The title is actually very confusing and so is the article. After reading it a few times I finally understood that the author is actually pro Kubernetes. He is

The title is actually very confusing and so is the article. After reading it a few times I finally understood that the author is actually pro Kubernetes. He is just saying that if you are in the really early stages of your startup, don't use Kubernetes right away. You will probably want to use it eventually.