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That heirloom stuff is purely marketing the fantasy of rich parents handing down a bauble (instead of, say, a business or real assets) aimed entirely at middle
by foobiekr 4y ago
That heirloom stuff is purely marketing the fantasy of rich parents handing down a bauble (instead of, say, a business or real assets) aimed entirely at middle class and upper middle class people. It’s not real.
- sangnoir 4y agoI may not be understanding your point: are you suggesting that 60-year-old still-functional swiss-made "baubles" don't get inherited? Old money is almost entirely defined by items inherited from forebears.
- foobiekr 4y agoOld money is not about baubles it’s about the means to earn a living, connections and the knowledge of how to retain wealth. Passing down a watch or car is an incidental thing and the watches real old money passes down are not the ones like Patek Phillipe who find it necessary to run ads suggesting otherwise to the middle class readers of The Economist.