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Really nice article, thx for sharing. Did you do any testing on the length of the video? I would be interested if you found an ideal length that effected conver
by alexwolfe 15y ago
Really nice article, thx for sharing. Did you do any testing on the length of the video? I would be interested if you found an ideal length that effected conversions.
- devongall 15y agoOn that particular landing page we did not; however, we've since done some testing on our site, and found you're really best to stay under 2 minutes. 60-90 seconds is optimal. Attention span metrics really help with measuring your particular audience though - as it heavily depends on the message you're sending.