>Without any conceivable metrics, the value of your content is completely qualitative and in this rap game, subjective analysis is never enough. (...) attention

>Without any conceivable metrics, the value of your content is completely qualitative and in this rap game, subjective analysis is never enough. (...) attention span metrics, unique views, location of viewership, real-time recurring data AND metrics around how video triggers call to action. I was sold right here. Qualitative analysis has its place, but when subjective opinions clash with one another, you need some sort of hard numbers to back your claims. And information such as attention span metrics, unique views, location of viewership, real-time recurring data etc will definitely help in constructing a more complete picture of your customer base and customer behavior. How we should interpret the data is another matter altogether, but it is satisfying that such tools are available for use. The real time analytics in videos are also really sexy.