You might be more closely tuned in to what's happening in those alt-right(-adjacent) spaces, but I am both seriously doubtful that the word originated in those

You might be more closely tuned in to what's happening in those alt-right(-adjacent) spaces, but I am both seriously doubtful that the word originated in those places and also confident that it is used in such a large variety of ways that it cannot be reliable indicator that a person saying it has anything to do with those spaces. For example, pretty much everyone I hear saying this word is a liberal. But that says more about who I spend my time with than who uses the words. It has more to do with being Extremely Online than with any specific political affiliation.