But then, as far as business is concerned, hasn't it already been shown that the cool new technology was a replacement for cell phones? Assuming CoolTech isn't

But then, as far as business is concerned, hasn't it already been shown that the cool new technology was a replacement for cell phones? Assuming CoolTech isn't subsequently found to cause the sudden onset of rickets in its users (or whatever), the market for [stuff that stuff that satisfies the need for cell phones] is still saturated. The market won't start roaring again the way it was; cell phones can only cannibalize CoolTech's portion of the market. The latent Apple analogy is making me uncomfortable now, so I'll stop here.